Faherty Brand
From Wikipedia, the free encyclopedia
| Industry | Clothing |
|---|---|
| Founder | Alex & Mike Faherty |
Number of locations | 60 stores (2023) |
Area served | United States & Canada |
| Website | fahertybrand |
Faherty Brand is an American clothing company, founded by twin brothers Alex and Mike Faherty.[1] Its aesthetic was described as "surf hippie" by The New York Times.[2]
Faherty Brand was created in 2013 by twin brothers, Alex and Mike Faherty.[3] The brothers grew up in Spring Lake, New Jersey, where they spent their childhood surfing and exposed to surfing culture.[4] Alex previously worked in private equity at Cerberus and Mike Faherty worked as a fashion designer for Ralph Lauren, where he learned about fabric mills, design processes, and pattern creation.[5][6] The brothers founded Faherty Brand with the idea of creating the "perfect" board short, which had both a shorter inseam and added cotton, with a wash technique for softness and comfort.[7] In 2013, Faherty Brand released its first full clothing line in a "Beach Shack on Wheels," which they drove cross-country and sold their line through local boutiques.[7] In 2014, Faherty Brand was sold in department stores such as Barney's, Bloomingdale's and Nordstrom, in addition to a small store in Los Angeles' Fred Segal and about 60 boutique stores.[4] In 2016, they opened the first store in Malibu, California.[5][7] The company moved to brick-and-mortar retail during the COVID-19 pandemic when the dip in the real estate market allowed the Faherty brothers to purchase stores at a lower price.[7][3] In the spring of 2020, Faherty Brand launched a full women's collection,[8] with dresses being particularly popular, accounting for 40% of all women's sales.
By early 2020, the company opened 13 stores and by 2026 had opened over 80 stores.[7] Faherty Brand has a retail presence in major cities including New York, Boston, Washington, Los Angeles,[9] as well as in resort towns.[10][11] In March 2026, Faherty Brand opened their first international store in Biarritz, France.[12] The brand is sold in over 250 stores worldwide.[3] The company’s supply chain spans Europe, South America, North America, and Asia.[3]
Faherty began exploring the sale of a minority stake in the business to an external investor in late 2023.[13]
One of the communities that Faherty Brand has particularly invested in is the Native American community.[14] The brand, anticipating criticism for appropriating Native American designs, announced plans to establish long-term relationships with Native American designers.[15]
Sustainability
The brand's approach to sustainability has been described as focusing more on action rather than political pronouncements.[16]
Faherty Brand is a certified B Corporation, a member of One Percent for the Planet, and donates 1% of its revenue to environmental initiatives.[17] The company uses recycled polyester yarn made from water bottles.[18] In February 2025, the company began selling a t-shirt made from regenerative cotton that requires less water for production.[17]
Second Wave Resale Program
In June 2023, Faherty Brand announced the launch of its resale initiative, named "Second Wave", in partnership with Archive.[19] The program is designed to enable customers to buy and sell pre-owned Faherty products.[20]