Fair Waist and Dress Company
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Fair Waist and Dress Company was an early 20th-century women's apparel establishment, founded in 1909, located at 1372 - 1378 Broadway (Manhattan). It was situated at the corner of 32nd Street.
In 1929 the business' offices were located in the Lefcourt-Malborough Building, Broadway and 36th Street (Manhattan). In 1930, the main office was at 1400 Broadway.[1] The physical location was a thirty-five story skyscraper which occupied the site of the former Knickerbocker Theatre (Broadway). It occupied 100,000 square feet (9,300 m2) and was situated at the corner of 38th Street.[2] Branch salesrooms were in Boston, Massachusetts, Chicago, Illinois, St. Louis, Missouri, and Kansas City, Missouri.[3]
In January 1920 the firm's proprietor was Abraham[2]Gevirtz.[4] Maurice L. Hano became the company's general representative in December 1923.[5]