Farmers Business Network
From Wikipedia, the free encyclopedia
| Company type | Private company |
|---|---|
| Industry | Agriculture |
| Founded | 2014 |
| Founders | Amol Deshpande and Charles Baron |
| Headquarters | San Carlos, California , |
Key people | Diego Casanello (CEO) |
Number of employees | 850 (approx.) [1] (2021) |
| Website | www |
Farmers Business Network (FBN) is a North American farmer-to-farmer network, e-commerce and fintech platform based in San Carlos, California.[2][3][4] Diego Casanello took over as CEO in 2024.[5] In July 2025, the company said its network had grown to more than 117,000 member farms across about 187 million acres.[6]
In 2016, FBN launched an online input buying system called FBN Direct.[7] The platform aggregates data on seed prices and performances to assist farmers in agronomic resource management.[8]
The company introduced their first non-GMO corn and soybean seed offerings with F2F Genetics Network in August 2018.[7] Some farmer members have reported saving thousands of dollars through the purchase of FBN seeds.[9] FBN also sells seed from third-party brands; Seitec Genetics seed is available to growers in selected U.S. states through FBN Direct.[10]
FBN operates two primary businesses: the FBN Direct® e-commerce marketplace for farm inputs and supplies, and FBN Finance for agricultural lending in the U.S. and Canada.[11] FBN Direct launched in 2016.[7]
- FBN Finance
- Operating lines of credit for farm working capital.[12][13]
- Input financing to purchase seeds, crop protection and other inputs through FBN Direct.[14]
- Farm land loans for purchase, refinance and capital improvements; FBN also piloted a Regenerative Agriculture Financing (RAF) land-loan program offering interest-rate discounts tied to soil and water practices.[15][16]
- FBN Direct (Direct to Farm E-commerce Marketplace)
- Crop protection FBN offers a full line of high quality crop protection products, including herbicides, insecticides, fungicides and adjuvants.[17]
- Fertilizer & nutrition, including a bulk fertilizer offering and FBN-branded biologicals/nutrition under the Farmers First line (e.g., biostimulants, soil probiotics/prebiotics, and high-uptake nutrients).[18][19][20][21]
- Seed (including third-party brands such as Seitec Genetics in selected U.S. states).[22]
- Livestock supplies and animal-health (pharmaceutical) products; FBN provides online ordering for prescription products supported by its pharmacy team.[23][24]
- Livestock feed and nutrition (e.g., liquid supplements and lick tubs) across beef, dairy, swine, poultry and small ruminants.[25][26][27]
- Farm & ranch supplies and equipment (e.g., fencing, tools, tanks and hardware).[28]
- Digital services
- AcreVision, a farmland evaluation tool that provides parcel-level estimated land values and comparable sales (launched July 2023).[29][30]
- SeedFinder, a digital tool for comparing seed performance, prices, and genetics across geographies.[31]
- Crop marketing, including market intelligence and sales tools for farmers.[32]
- Community, an online forum where farmers share insights, ask questions, and collaborate.[33]