Farmigo
From Wikipedia, the free encyclopedia
 Farmigo Logo (as of 2014) | |
| Industry | Online Grocery |
|---|---|
| Founded | 2009 |
| Founder | Benzi Ronen, Yossi Pik |
| Headquarters | Palo Alto, California |
| Website | www |
Farmigo was an online farmers' market that connected consumers, workplaces, schools, apartment complexes and community centers directly to local farms. It operated in three locations, Seattle-Takoma, the Bay Area, and greater New York City.[1][2] The company was a certified B Corporation and raised $8 million in Series B financing led by Sherbrooke Capital and RSF Social Finance joined by Series A lead investor Benchmark Capital.[3]
Farmigo was founded in 2009 by Founder and CEO Benzi Ronen and Co-Founder Yossi Pik as a cloud-based software system for farms to manage their community supported agriculture (CSA) subscriptions.[4] According to TreeHugger, Farmigo has provided technology to "hundreds of CSA farms in 25 states and has connected them to more than 3,000 communities."[5] Since 2009, Farmigo has helped CSA farms deliver more than 30 million pounds of produce to over 100,000 families.[6] In December 2012, the company launched Farmigo food communities which leverages their existing relationships with farms to accelerate the adoption of an "alternative food system" beyond the 1 percent participating in CSAs.[7]
In July 2016, the company announced the closure of its delivery service and that it would focus on its CSA Software Management platform instead.[8] In September 2021, the firm was acquired by GrubMarket.[9]
Business model
Using technology and a community-based business model, Farmigo connected local farms directly to consumers through food communities—such as workplaces, schools, apartment complexes and community centers.[10] According to Upstart Business Journal, food communities are started and led by community Organizers who serve as catalysts for an alternative food system.[11] Organizers sign up through Farmigo's website, rally members to join their food community and work with regional Farmigo representatives to manage delivery and pick up to their site.[12] According to Fast Company, once a food community is established, members can order their selection online from a variety of local farms and have it delivered weekly or bi-weekly to their food community site.[13]
Farmigo coordinated with complimentary local farms located within 100 miles of a community to deliver food harvested within 48 hours of drop off.[14][15]