Farra Design Center
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| Company type | Private |
|---|---|
| Genre | Retail (Specialty) |
| Founded | Beirut, Lebanon (1939) |
| Founder | Anwar Farra |
| Headquarters | 155 Mkalles Main Street, Mkalles (Beirut) Lebanon |
Area served | Lebanon, Middle-East, Europe & Western Asia |
| Products | Furniture and Home Accessories |
| Website | FARRA.com |
FARRA Design Center is a privately held home products retail store that sells imported furniture and home accessories. The company originated in Beirut, Lebanon, and started as a raw material supplier. The first FARRA store opened in Downtown Beirut in 1976 then moved to Dekwaneh in the early 1980s. In 2004, the company constructed a 7 floors showroom and moved its flagship store to Mkalles (Beirut).
FARRA was founded in 1939 by Anwar Farra in Lebanon named after his family name. It is now privately held by the founder’s family and has since changed its legal name to: Société les fils d’Anwar Farra SAL under Lebanese entrepreneurial laws.
1910-1960
FARRA Design Center started as a raw material supplier in 1939 for furniture manufacturing and became a furniture importer and distributor in Lebanon.
The founder, Anwar Farra, was born in 1911. The company specialized in the import of raw material for the wood furnishing and furniture manufacturing industries.[citation needed]
1960-1990
The company expanded in the successful years of Lebanon, with the development of new hotels and the need for tourist facilities. Around the 1980s, La Société les Fils d’Anwar Farra SARL was created when the company became operated by Anwar Farra closest family members.
1990s-2010s
From exclusive wholesaler supplier, the stores gave a larger focus on the consumer market. In 2004, FARRA moved its flagship store to Mkalles Main Road.
The company had an impact in its community with charitable donations. It started in 2004 a philanthropic division called Divine Details aimed to help young designers and architecture students become creative through competition, enhance their portfolios and find opportunities for local employment. The company is now one of the most recognizable brands in Lebanon.[1]
FARRA Stores
The company was launched in 1939 as a raw material supplier. The first FARRA store opened in Downtown Beirut in 1976 then moved to Dekwaneh in the early 1980s. Its store moved to a newly constructed building on Mkalles Main Street in 2004.[2]
Store format
The store has an architecture that uses glass on its rooftop with white painted side walls. Skylights provide natural lighting that reduces energy costs.[3]
Not all furniture is displayed in the store. Particular colors of living rooms may be stocked in the warehouse and is presented on-demand. The FARRA Design Center website contains an overview of its furniture and home accessories collections.[citation needed]
Products
FARRA furniture is assembled by the company technicians.[citation needed]
Furniture
FARRA furniture is both locally engineered and designed in its interior design department and imported from international suppliers.[4] FARRA was as of 2012 one of the largest Lebanese furniture importer from North America and Europe (Italy and Spain).[5]
International and Middle East design Projects
FARRA quotes International architectural and interior design projects.
Hotel and Restaurant Supplier
FARRA has interior architects which can undergo heavyweight renovation and decoration projects.deliver the final products.
Projects done
Lebano] Projects
- Byblos Palace Hotel (Byblos)
- Ramada Downtown Hotel (Downtown, Beirut)
- Markazia Monroe Suites Hotel (Downtown, Beirut)[citation needed]
Qatar Project
- Spring Compound Villas (Al Gharrafa)[citation needed]
Kuwait project
- Amaia Residence (Kuwait City)[citation needed]
Iraq project
Cyprus project
- Residential Resort (Limassol)