Feel It (D4vd song)

D4vd, a fan of the television series Invincible, collaborated with the show's music supervisor, Gabe Hilfer, to write "Feel It" for the soundtrack.^[1][2] They aimed to create a song that would fit seamlessly into a scene featuring characters Mark Grayson and Amber Bennett, making it feel "more natural" as if the characters were listening to the song in the show.^[3]

"Feel It"^[4] is a funk track featuring a "heavy bass line"^[5] and "notable guitar riffs".^[6] Described as a "groovy and upbeat tune"^[7] by Uproxx, the song's lyrics focus on D4vd's desire to be with a woman he does not want to lose.^[8]

The music video premiered on 17th of May 2024 on YouTube and was directed by Nick Walker.^[9] It begins with David trimming his hair with an electric clipper while using the driver's window of a Dodge car as a mirror. Suddenly, a man in plaid (played by John Tieng) gives chase with him. They both enter a train, and David hides by pretending to read a newspaper while sitting. However, he is still recognized by the man, and they both brawl inside the train. As they get off to a station, the sequence abruptly shifts into a slapstick-style comedy: They both obtain baguettes from a trash bin and used them as if they're bladed weapons, and David makes a gain after smashing the man's face into three different cakes on a bench at the station and puts a bucket on his head. Now in the kitchen of a random house, David throws a small yellow container to the man, and the man throws back fruits from a fruit basket to David. David traps the man with the door of a refrigerator and escapes to the living room. Coming out from hiding, David hits the man's head, and the man throws a pizza box to David's feet, causing him to fall. After the man throws flowers from a vase to David, they both kick and knock each other out. The video ends with a blurry shot of David with the song's title "Feel It"^[a] displayed on screen accompanied with a smaller text below reading "Directed by Nick Walker"^[a], while the petals of the thrown flowers appear to be blackening rapidly.

Because the song is made in collaboration with the animated series of Invincible, the music video contains references both to the animated and the original comic book series: The newspaper that David uses to hide with has a headline that reads, "Invincible, Friend or Foe?" while David's father, Dawud,^[b] makes a cameo where he reads Invincible Compendium One^[c] inside the train, which David grabs and tries to hit John with as they act their fight. The train station has a poster for the second season of the animation series, which shares similar art style with the song's album art. Near the end of the video, John inaudibly says "Think, D4vd, think",^[d] referencing Omni-Man's words "Think, Mark! Think!!",^[a][e] which became an Internet meme.

• David Burke (D4vd) – vocals, songwriting
• Gray Toomey – songwriting, production
• Noah Ehler – songwriting, production
• Sam Homaee – songwriting, production
• Jeff Ellis – mixing engineer, mastering engineer
• Ivan Handwerk – assistant mixing engineer
• Trevor Taylor – assistant mixing engineer