Feel the Rhythm of Korea
From Wikipedia, the free encyclopedia
Feel the Rhythm of Korea is a marketing campaign run by the Korea Tourism Organization, a government agency of South Korea. Each of its videos showcases one or more locations in the country. Many of the videos feature modern adaptations of traditional Korean folk music, while media personalities, singers, and dancers perform in iconic or scenic locations.[1]
Its first season of videos ran between 2020 and 2021. Its second season began in September 2021[1] and ran until 2022. A mini-series featuring songs selected by K-pop group BTS was released in October to November 2022.
The campaign has been met with acclaim for its mix of traditional and modern elements of Korean culture, and has accumulated hundreds of millions of views total across various platforms. The first video alone accumulated over 200 million views within a few months of its release.
The full songs composed exclusively for the advertising campaign have also been released. In September 2021, the album Feel the Rhythm of Korea Part 1[2] and the two-track single Feel the Rhythm of Korea Part 2 were released.[3]
Feel the Rhythm of Korea with BTS
| Location | Date | Featuring | Notes | Ref |
|---|---|---|---|---|
| Seoul | July 29, 2020 | Leenalchi – Music
Ambiguous Dance Company – Dance |
Pop cover of the Pansori song Tiger is Coming | [4] |
| Busan | July 29, 2020 | Pansori-style pop song "A Fish Map" (어류도감) | [5] | |
| Jeonju | July 29, 2020 | Pansori-style pop song "Catch a Rabbit" (좌우나졸) | [6] | |
| Andong | October 13, 2020 | Pop cover of part of the Pansori story "Sugungga" | [7] | |
| Mokpo | October 13, 2020 | Pop cover of the folk song "Pungnyeonga" | [8] | |
| Gangneung | October 13, 2020 | Pop cover of part of the Pansori story "Sugungga" | [9] | |
| Incheon | March 21, 2021 | Leenalchi – Music
Ambiguous Dance Company, cast of 2 Days & 1 Night[a] – Dance |
Pop cover of part of the Pansori story "Sugungga" | [10] |
| Busan & Tongyeong | September 2, 2021 | Sogumm – Music | [11] | |
| Daegu | September 2, 2021 | Big Naughty – Music
GroovyRoom – Music production Emet Sound – Dance |
Hip-hop cover of folk song "Kwaejina Ching Ching Nane" | [12] |
| Seoul | September 2, 2021 | PH-1 – Music
GroovyRoom – Music production |
Hip-hop cover of Pansori song "Sarang Ga" | [13] |
| Suncheon | September 2, 2021 | Trade L – Music
GroovyRoom – Music production |
Hip-hop cover of folk song "Sae Taryeong" | [14] |
| Gyeongju & Andong | September 2, 2021 | Woo Won-jae – Music
Sogumm – Featured Gray – Music production |
Hip-hop cover of folk song "Ganggangsullae" | [15] |
| Gangneung & Yangyang | September 2, 2021 | Jay B – Music
GroovyRoom – Music production |
R&B cover of folk song Niliria | [16] |
| Seoul | September 2, 2021 | GEMINI – Music
GroovyRoom – Music production |
Hip-hop cover of folk song "Arirang" | [17] |
| Seosan | September 2, 2021 | Woodie Gochild – Music
GroovyRoom – Music production |
Hip-hop cover of folk song "Ong Heya", video reference to franchise Mad Max | [18] |
| Mokpo | November 3, 2021 | Mommy Son – Music
Coe – Music production |
Hip-hop cover of folk song "Pungnyeongga" (풍년가) | [19] |
| Jeonju | November 3, 2021 | Wonstein – Music
Coup D'état – Music production |
Hip-hop cover of folk song "Taepyeong Ga" | [20] |
| Yeosu | May 20, 2022 | Lee Hyun, Solji – Music | Orchestral song and video reference the Pirates of the Caribbean franchise, as well as turtle ships | [21] |
| Pyeongchang | May 20, 2022 | Piano cover of "My Grandfather's Clock" | [22] | |
| Incheon | May 20, 2022 | Lee Hyun – Music | [23] |
A mini-series was released in October and November 2022 that featured songs chosen to represent each location by Suga and Jimin of the K-pop group BTS.[24]
| Location | Featuring | Notes | Ref |
|---|---|---|---|
| Busan | Cho Yong-pil – Music | 1972 blues song "Come Back to Busan Port" | [25] |
| Daejeon | Songgolmae – Music | 1982 rock song "You, I Happened to Meet" | [26] |
| Pohang | Drunken Tiger – Music | 1999 rap song "This is Hiphop!" | [27] |
| Jeju | Park Sung-yeon – Music | 2016 jazz song "The Wind is Blowing", Park died in 2020 and was known as the "Godmother of Jazz Music", and opened the first jazz-only club in the country in 1978.[28] | [29] |