Fiesta del Pacifico
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| Fiesta del Pacifico | |
|---|---|
| Status | defunct |
| Genre | Civic festival, Cultural festival |
| Date | Mid to late summer |
| Frequency | Annual (1956–1959) |
| Venue | Various locations in San Diego, California |
| Locations | San Diego, California, U.S. |
| Years active | 1956–1959 |
| Inaugurated | 1956 |
| Most recent | 1959 |
| Participants | Local performers, 1,300 cast members (for The California Story) |
Fiesta del Pacifico (English: Festival of the Pacific) was a civic festival held in San Diego, California, during the 1950s. The event was staged throughout the city for several weeks in the mid to late summer. It was intended to attract tourists and to highlight San Diego's Spanish and Mexican heritage.
In 1955, the San Diego City Council approved a plan for a month-long celebration to take place in the summer of 1956.[1] A private organization run by Wayne Dailard, who had served as manager of the 1935–36 California Pacific International Exposition, put on a 33-day-long event in 1956, with some financial support from the city and county.[2] It was intended to be an annual event, but revenue projections fell short, and tourism industry representatives complained that it was drawing traffic away from the more established attractions.[3] The festival continued for three more years but was shorter and less ambitious each year: July 18 to August 12 in 1956, July 24 to August 10 in 1957, August 29 to September 9 in 1958, and September 4 to 17 in 1959.[4][5][6][7] After 1959, the event was abandoned.[1]