Fingos
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Fingos is a discontinued breakfast cereal snack from General Mills that lasted from 1993 to 1994. The cereal was advertised as a snack which confused consumers. The box was voiced in television commercials by comedian Steve Mackall.
Fingos was worked on for three or four years prior to its release in 1993. It was a cereal that was meant to be eaten with fingers as a snack and without milk. The cereal pieces were shaped as hexagons and were advertised as food that could be eaten at any time of the day. Analyst John McMillin said, "The idea here is to turn a cereal into a healthy snack" and that "it's a little like Pepsi and Coke trying to get people to consume their soft drinks in the morning."[1] Fingos were "lightly sweetened" and were released in one-serving bags or in boxes with the flavors being honey toasted oat and cinnamon. Each piece was "bigger than corn flakes but smaller than potato chips."[2][3]
Consumers were confused by the marketing concept when Fingos were released due to it being advertised as a snack despite being in the cereal section.[3] Fingos were unsuccessful and were discontinued in 1994.[3]
