Firefly (marque)
Chinese electric car brand owned by Nio Inc.
From Wikipedia, the free encyclopedia
Firefly (Chinese: 萤火虫; pinyin: Yínghuǒchóng) is a brand of electric cars established by Chinese automotive manufacturer Nio Inc. in 2024, specializing in small, high-end electric cars for the Chinese and European car markets.
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Company type | Brand |
|---|---|
| Industry | Automotive |
| Founded | December 2024 |
| Headquarters | , China |
Area served | China Europe Southeast Asia |
Key people | Daniel Jin (president)[1] |
| Products | Electric vehicles |
| Parent | Nio Inc. |
| Website | firefly.world |
History
The Firefly brand made its official debut in China on 21 December 2024 at the Nio Day 2024 company event. Established as a brand of small, high-end electric cars, Firefly's target market is Europe, and the brand was described by Nio's CEO William Li as a rival to European small car brands including Smart and Mini.[2] After its launch in China and upcoming launch in Europe during the second quarter of 2025, the brand will be eventually sold in the Latin American and Southeast Asian markets.[3] Nio initially planned for Firefly to be launched in Europe before China, but tariffs in Europe were blamed as the reason for the delayed launch.[1]
At the Nio Day 2024 event, former SAIC-GM executive Daniel Jin was announced as the Firefly brand's president.[1]
Products
- Firefly (2025–present), subcompact hatchback
Firefly
See also
- Onvo, another mass-market car brand owned by Nio Inc.
