Fitria "Fifi" Yusuf (born 9 December 1982[2]) is an Indonesian socialite, fashion model and writer.[3][4]
Writings
Yusuf was born in Jakarta, Indonesia on December 9, 1982. She moved to Australia as a child and attended St Hilda's Anglican School for Girls in Perth. She graduated from Menlo College in 2001[5] with a bachelor's degree in business administration, majoring in marketing from GS Fame Institute of Business in Jakarta.[6] She has worked as an editor for a number of fashion magazines in Jakarta, as well as a columnist of Eve magazine,[7] before opening her own one-stop shopping boutique called Ivy boutique in 2006.[6] She co-founded Twinkle-Twinkle in 2009, a company producing customized crystal casings for smartphones.[8][9] She married Wakid Khalid, an actor of Iranian descent, in 2020, and converted to Islam.
In 2009, Fitria Yusuf co-authored Little Pink Book: Jakarta Style & Shopping Guide with her friend Alexandra Dewi.[7][10] In 2011, Yusuf co-authored another fashion-themed book called Hermes Temptation.[11][12] The 400-page book tells the story of a million-dollar resell business of French luxury-bags brand Hermès which became "a must-have item" among the high society in Jakarta.[13][14] The book became a national best-seller and was printed in Indonesia and in the United States.[15]
Corporate career
In 2009, Yusuf was appointed as a commissioner of PT Mitra International Resources TBL, a mining services company; she worked there until 2011.[16][13] From 2012 to 2013, she was editor in chief of Aesthetic Beauty Guide Indonesia and chief executive officer of PT Fifefa International Jakarta from 2011 onwards.[17] In 2014, she joined property and food & beverage business, Ozone Hotel & Eatery, in Pantai Indah Kapuk, North Jakarta.[18] She became vice president director of PT Citra Marga Nusaphala Persada Tbk. (CMNP) in October 2015.[19][20] Previously, she was independent commissioner at the toll road construction management company.[5][21] She is involved in a CSR program carried out by CMNP and efforts to regulate tolls,[clarification needed] as well as the provision of green open space.[22]
Awards and recognition
Yusuf was in her youth and twenties recognized by various media and company as a fashion icon including Tatler magazine, Senayan City, Kuningan City, Johnny Andrean Salon, and HighEnd magazine.[23][24]
