Flinstone (producer)
From Wikipedia, the free encyclopedia
- Singer
- songwriter
- record producer
Flinstone | |
|---|---|
| Also known as | Flinstone |
| Born | Francisco Carroll Santa Cruz |
| Occupations |
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| Website | heatroxent.com |
Francisco Carroll Santa Cruz, also known as Flinstone, is an American singer, songwriter, record producer, and music executive.
Raised in Tucson, Arizona,[1] Santa Cruz began his professional career as a recording artist signed to MCA Records, while concurrently holding an artist development deal with acclaimed producer Harvey Mason Jr.[2] During this period, Mason recognized Santa Cruz's emerging aptitude for music programming and production, subsequently mentoring and grooming him for a career behind the scenes in the music industry.[2] Through this mentorship and collaboration, Santa Cruz secured several notable production placements with several well-known artists, including Dane Bowers, Brandy, RL of Next, Kevon Edmonds, and Olivia.[2]
He later also secured additional production agreements with producer Warryn Campbell as well as with production duo Soulshock & Karlin,[2] earning further placements with Destiny's Child members Kelly Rowland and Michelle Williams, Kelly Price, Fantasia, Backstreet Boys, and Jojo.[2] and co-founded Heatrox Entertainment, a full-service production company specializing in music production for recording artists, television, and film.[2] Through this venture, he has contributed to projects for Disney–ABC Television Group, NBC, and the FOX network as well as feature films including Save the Last Dance 2 (2006) and The Next Three Days (2010).[2]
Personal life
Santa Cruz is married to singer-songwriter Lisa Simmons, with whom he has collaborated on several records.[3] The couple lost their Altadena, California home in the Eaton Fire in January 2025.[3]
