Florence by Mills
From Wikipedia, the free encyclopedia
Fashion
Perfume
Coffee
Brown family (majority stake)
Beach House Group (minority stake)
 | |
| Product type | Cosmetics Fashion Perfume Coffee |
|---|---|
| Owner | Florence Beauty, LLC Brown family (majority stake) Beach House Group (minority stake) |
| Country | United States |
| Introduced | August 25, 2012 |
| Markets | Worldwide |
| Ambassador | Millie Bobby Brown |
| Website | florencebymills |
Florence by Mills (stylized in all lowercase) is an American cosmetics and fashion brand. It is associated with actress Millie Bobby Brown, who acquired a majority stake in the parent company in late 2020.[1] The name is derived from both Brown's great-grandmother, Florence, and the nickname Mills, for Brown herself.[2][3] The brand has also ventured into fragrance manufacturing,[4] and has been spun-off into a sub-brand dedicated to coffee products, Florence by Mills Coffee.[5]
It was registered in Delaware on March 29, 2018,[6] and was launched on August 25, 2019.[2] The brand is owned by Florence Beauty, LLC,[7] and was launched through the company Beach House Group, responsible for other celebrity-associated business, such as Kendall Jenner's brands.[2] Brown later added fashion and clothing, which is only available online and cannot be bought in stores.