Fly By Jing
Brand of chili crisp
From Wikipedia, the free encyclopedia
Fly By Jing is a brand of chili crisp created by American entrepreneur Jing Gao.
History
Founder Jing Gao, who had worked as a brand manager at Procter & Gamble, became interested in a culinary career after moving back to China to work in technology. After switching careers she launched a restaurant in Shanghai before moving to California to open Fly By Jing as a direct-to-consumer business. Gao opened a Kickstarter for the brand in 2018.[1] In 2020, as the COVID-19 pandemic increased interest in home cooking, a feature story in the New York Times about chili crisp that mentioned Gao and Fly By Jing resulted in an increase in sales.[1]
In 2024, Fly By Jing partnered with Mixt Greens to create a salad featuring Original Sichuan Chili Crisp.[2]
In 2025 the company transitioned away from the direct-to-consumer model with a new focus on retail.[3] They collaborated with Frankie Gaw to launch a chili crisp ketchup.[4][5][6] Also in 2025 they launched a packaged dried noodle with a soy sauce, initially available at Costco.[7] For Christmas 2025 they offered a chili crisp advent calendar.[8]
Use
Jing Gao, the proprietor of artisan chili crisp company Fly By Jing, called topping ice cream with the condiment an example of dark cuisine, a term used on the Chinese internet for bizarre food combinations.[9][10][11]
