Folk devil

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Sociologist Stanley Cohen classified the 1960s Mods and Rockers subcultures as folk devils, the groups having recognizable, oversimplified identities, and the stories of their behavior being exaggerated

Folk devils are groups portrayed in folklore or the media as outsiders and deviant, and who are blamed for crimes or other sorts of social problems.

The pursuit of folk devils frequently intensifies into a mass movement that is called a moral panic. When a moral panic is in full swing, the folk devils are the subject of loosely organized but pervasive campaigns of hostility through gossip and the spreading of urban legends. The mass media sometimes get in on the act or attempt to create new folk devils in an effort to promote controversy. Sometimes the campaign against the folk devil influences a nation's politics and legislation.

The concept of the folk devil was introduced by sociologist Stanley Cohen in 1972, in his study Folk Devils and Moral Panics,[1] which analysed media controversies concerning Mods and Rockers in the United Kingdom of the 1960s.

Cohen's research was based on the media storm over a violent clash between two youth subcultures, the mods and the rockers, on a bank holiday on a beach in England, 1964. Though the incident only resulted in some property damage without any serious physical injury to any of the individuals involved, several newspapers published sensationalist articles surrounding the event.

Cohen examined articles written about the topic and noted a pattern of distorted facts and misrepresentation, as well as a distinct, simplistic depiction of the respective images of both groups involved in the disturbance. He articulated three stages in the media's reporting on folk devils:

  1. Symbolisation: the folk devil is portrayed in one singular narrative, their appearance and overall identity oversimplified to be easily recognizable.
  2. Exaggeration: the facts of the controversy surrounding the folk devil are distorted, or fabricated altogether, fueling the moral crusade.
  3. Prediction: further immoral actions on the part of the folk devil are anticipated.

In the case of the mods and rockers, increased police presence the following year on the bank holiday led to another occurrence of violence. Cohen noted that the depiction of mods and rockers as violent, unruly troublemakers actually led in itself to a rise in deviant behaviour by the subcultures.[2]

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