Forma Ideale
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1995 (Founded)
 Official logo | |
Native name | Форма Идеале |
|---|---|
| Company type | Joint-stock company |
| Industry | Manufacturing |
| Founded | 30 January 2004 (Current form) 1995 (Founded) |
| Headquarters | , Serbia |
Key people | Nikola Lazarević (Director) |
| Revenue |  €81.96 million (2018)[1] |
| €6.99 million (2018)[1] | |
| Total assets | €91.02 million (2018)[2] |
| Total equity | €55.72 million (2018)[2] |
| Owner | Vladimir Lazarević (36.68%) Nikola Lazarević (35.20%) EBRD (16.72%) Others (as of January 2019)[3] |
Number of employees | 1,670 (2018) |
| Subsidiaries | Subsidiaries |
| Website | www |
Forma Ideale (Serbian Cyrillic: Форма Идеале) is a Serbian home furnishing manufacturer and retailer headquartered in Kragujevac, Serbia.
The company was established in 1995 under the name "EL-EN", in Kragujevac, FR Yugoslavia.[4] In 2001, it opened its first store in Serbia.[4] As of 2017, it was the largest Serbian furniture manufacturer by worth of exports.[4]
In August 2018, Forma Ideale bought from bankruptcy Kragujevac-based company "Metal sistemi" for 4.7 million euros.[5]
As of 2018, Forma Ideale is among the largest furniture manufacturers in Serbia, and has sales network in 35 countries worldwide.[6][7] Also, it is among the largest companies in Kragujevac and Šumadija District by revenue and export worth (as of 2018).[8]
In January 2019, the European Bank for Reconstruction and Development became the minority shareholder in the company after acquiring 16.72% of shares for 10 million euros.[3]