Forrester Research
Research and advisory company
From Wikipedia, the free encyclopedia
Forrester Research, Inc. is a research and advisory firm[2][3][4] working in research, consulting and events.[5] Forrester’s clients include large global business, technology and consumer enterprises. The firm is headquartered in Cambridge, MA.[5]
| |
| Company type | Public |
|---|---|
| Nasdaq: FORR | |
| Industry | Market research Information technology |
| Founded | July 1983 |
| Founder | George F. Colony |
| Headquarters | |
| Revenue | $480.8 million in 2023 |
Number of employees | 1,700+ |
| Website | forrester.com |
History
Forrester was founded in July 1983 by George Forrester Colony in Cambridge, MA.[6] In November 1996, Forrester announced its initial public offering on the Nasdaq Stock Market.[7] The offering raised approximately $32 million through the sale of 2.3 million shares, providing capital for geographic and service expansion.[8][9]
In November 1999, the company acquired Fletcher Research, a London-based internet research firm.[10] In October 2000, it acquired FORIT GmbH, a technology research provider based in Frankfurt, Germany, further extending its presence in Europe.[11]
Forrester launched its Wave reports in July 2002 as a new methodology for evaluating technology vendors.[12]
Acquisitions
In March 2003, Forrester acquired Giga Information Group for $62 million in cash.[13]
In July 2008, Forrester acquired JupiterResearch, a New York-based firm specializing in digital media, marketing, and consumer behavior analysis.[14] In December 2009, it also acquired Strategic Oxygen, a firm providing marketing planning tools and analytics to global IT vendors.[15]
Forrester acquired Springboard Research, a Singapore-based firm focused on emerging Asian technology markets, in May 2011.[16]
In January 2019, Forrester acquired SiriusDecisions, a B2B research and advisory firm, for approximately $245 million.[17]
In May 2021, Forrester launched their Forrester Decisions portfolio.[18]
Leadership
- George F. Colony, chairman of the board and CEO[19]