Fox (clothing)
Israeli fashion store chain
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Fuchs-Wiesel Inc. (Hebrew: פוקס-ויזל בע"מ), known by its brand name Fox (Hebrew: פוקס), is an Israeli clothing retail company. It is traded in the Tel Aviv Stock Exchange.
Four different logos of the company for its different brands (left to right): FOX (for women), FOX MEN FOX KIDS, FOX BABY | |
Company type | Public (TASE: FOX) |
|---|---|
| Industry | Fashion |
| Founded | 1942 in the British Mandate of Palestine (now Israel) |
| Founder | Har'el Vizel  |
| Headquarters | , |
Number of locations | 600+ (2025) |
Area served | Israel[1] Russia[1] Singapore[1] China[1] India[1] Bulgaria[1] Croatia[1] Romania Thailand[1] Panama[1] Canada[1] Cyprus |
Key people | Avraham Fox (Chairman, CO-CEO)[1] Harel Wizel (CO-CEO, Director)[1] |
| Products | Clothing, fashion accessories |
Number of employees | 6,800 |
| Website | www.fox.co.il (in Hebrew) |
History
Fox was founded in 1942 in The British Mandate of Palestine (now Israel) as Trico Fox Ltd. (Hebrew: טריקו פוקס בע"מ). After having its IPO on TASE in 2002, the company became Fox-Wizel Ltd. Today, Fox is an international chain with stores in ten countries:[2] Israel, Russia, Singapore, China, Bulgaria, Croatia, Romania, Thailand, Panama and the Philippines. In Fall 2008, Fox stores opened in Canada.[1] There is also one store in Munich, Germany.[3]
Fox also has a joint partnership (50%) in Laline Candles & Soaps Ltd.[1] The company is headquartered in Ben Gurion International Airport, near Tel Aviv.[1]
In 2008, Fox encountered criticism and faced a potential consumer boycott in Israel when they signed Israeli supermodel Bar Refaeli,[2] who avoided Israel's mandatory military service via a nuptial exemption for a marriage lasting a short period of time,[4][5][6] on a $300,000 campaign deal.[7] Fox responded by having Refaeli plan to act as an IDF "Enlistment Officer" and visit injured soldiers.[7][8]