Frakta
From Wikipedia, the free encyclopedia
In the 1960's, IKEA started selling smaller home furnishing products such as tea lights, glasses, duvet covers, etc. IKEA's creator, Ingvar Kamprad and his assistant Sten Lundén wanted a way to help customers carry smaller items home.[3] Kamprad studied customers at the store and he wanted a bag that can be carried on their shoulder, hung from a shopping cart, and carried in the hand.
On a trip to Taiwan, Kamprad and The head of purchasing, Lars Göran Peterson (commonly known by his initials, LGP) found a suitable manufacturer to make the bag. They specified that the bag be able to hold 50 kg and large enough to carry wallpaper-rolls.[3] Soon after, IKEA released the yellow bag which was a precursor to the FRAKTA, only be able to be used in stores. Kamprad wanted two different bags in order to differentiate which bags could be purchased, and which could not. The yellow bag is kept for store-use only, and the blue bag can be purchased and taken home.[3]
Product
The standard large FRAKTA is a 71 litres (19 gal) polypropylene, blue tote bag; it is 35 cm (13¾") tall, 55 cm (21¾") long and 37 cm (14½") wide. The most notable feature of the bag is the price and its versatility. The bag costs in IKEA's homeland of Sweden, 9 kronor, while in the U.S., it is $0.99 and can be re-used indefinitely because is easily cleaned and durable. It can hold up to 25 kg (55 lbs)[4][5]
