Francis William Goodenough
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Sir Francis William Goodenough CBE | |
|---|---|
| Born | 9 September 1872 Newton Abbot |
| Died | 11 January 1940 (aged 69) London |
| Education | Torquay Public College |
| Occupation | Marketing Executive |
| Employer(s) | Gas Light and Coke Company |
| Known for | Pioneer in marketing and sales |
Sir Francis William Goodenough CBE (9 September 1872 – 11 January 1940) was a marketing executive operating in the gas industry.[1][2]
Francis William Goodenough was born on 9 September 1872 at Newton Abbot to Henry Goodenough and Louisa Hatchwell.[1] He attended Torquay Public College, from where he joined the Gas Light and Coke Company at the age of 16.[2]
Business career
Goodenough asserted that marketing was a neglected area of business and the gas sales department was founded under his tenure.[2] Indeed, he wrote on the subject of marketing and in one piece noted,[2]
Salesmanship must begin in the board room, continue in the office, control the factory and transport organisation, and persist in service after sale.
— Sir Francis William Goodenough
He service in various professional bodies throughout his career, including the British Commercial Gas Association, the National Gas Council, the Council of the Federation of British Industries, the British Export Society and the Incorporated Sales Managers' Association.[2]
