FreshChoice
New Zealand supermarket chain franchise owned by Woolworths Group
From Wikipedia, the free encyclopedia
FreshChoice is a franchise of locally owned and operated supermarkets across New Zealand.[1]
| |
 FreshChoice in Christchurch, New Zealand | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1995 |
| Headquarters | Christchurch, New Zealand |
Number of locations | 74 stores (August 2025) |
| Parent | Woolworths Limited |
| Website | www |
History
The franchise was established in 1995.[2]
By 2008, it had 15 stores but was yet to expand into Auckland.[3]
In 2023, Woolworths Group New Zealand began the process of rebranding all of its SuperValue stores as FreshChoice, this was part of a plan to expand the FreshChoice chain to 200 stores by 2034.[4]
In October 2025, FreshChoice joined the Everyday Rewards program.
Operations
There are 74 FreshChoice stores across New Zealand, including 11 in Auckland.[5] The stores are operated under franchise agreements with Wholesale Distributors Ltd (WDL), a division of Woolworths New Zealand, one of New Zealand's largest retail and distribution companies.[2]
