FreshChoice
New Zealand supermarket chain franchise owned by Woolworths Group
From Wikipedia, the free encyclopedia
FreshChoice is a franchise of locally owned and operated supermarkets across New Zealand. It is owned by Woolworths (New Zealand), the New Zealand division of the Australian Woolworths[1]
| |
 FreshChoice in Edgeware, Christchurch, New Zealand | |
| Type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1995 |
| Headquarters | Christchurch, New Zealand |
Number of locations | 74 stores (August 2025) |
| Parent | Woolworths (New Zealand) |
| Website | www |
History
The franchise was established in 1995.[2]
By 2008, it had 15 stores but was yet to expand into Auckland.[3]
In 2023, Woolworths (New Zealand) began the process of rebranding all of its SuperValue stores as FreshChoice, this was part of a plan to expand the FreshChoice chain to 200 stores by 2034.[4]
In October 2025, FreshChoice joined the Everyday Rewards program.[5]
Operations
There are 74 FreshChoice stores across New Zealand, including 11 in Auckland.[6] The stores are operated under franchise agreements with Wholesale Distributors Ltd (WDL), a division of Woolworths, one of New Zealand's largest retail and distribution companies.[2]
