Friendraising
From Wikipedia, the free encyclopedia
Friendraising is a form of fundraising that involves befriending an organization or individual for the purpose of supporting the financial aspect of a charity, nonprofit group or other community benefit organization.
Relationship fundraising, which is characterized as a fundraising approach that focuses on the development of a "unique and special relationship […] between a charity and its supporter" was first discussed in 1992 by Ken Burnett, who proposed that charitable institutions move towards dealing with donors as individuals, looking at their unique donation histories and motivations.[1]
The concept of friendraising involves a single organization or individual following a setup of guidelines and principles to establish a meaningful genuine and quality relationship with another person within the community, a business or organization. As a concept, the friendships that are established are purely authentic, regardless of financial prospects. The purpose of the relationship is to add value to the organization. As such, the relationship is meant to be endurable and supportive of itself, other organizations, and the community it serves.[2]
