Fritz-kola
German caffeinated soft drink
From Wikipedia, the free encyclopedia
Fritz-kola (stylized as fritz-kola) is a soft drink made in Northern Germany and shipped to many nations in the European Union. It has a relatively high caffeine content and is sold in glass bottles with labels which were originally black and white, using the faces of the two founders in the logo.
 | |
| Type | Cola |
|---|---|
| Origin | Hamburg, Germany |
| Introduced | February 28, 2003 |
| Website | fritz-kola.com/en |
History
Two students from Hamburg, Lorenz Hampl and Mirco Wiegert, started selling Fritz-kola in 2003.[1][2][3] They had a brewery help them develop a cola recipe, choosing to use less sugar and more caffeine (25mg of caffeine per 100ml[1]) than Coke or Pepsi, and adding lemon flavour.[2] They polled people outside a shopping centre to choose the company name. To save money, they used black and white labels and a photoshopped version of pictures of their heads as a logo; they sold the first crates to bars on a returnable basis, and did not establish an office for three years.[2]
Hampl left the business in 2016. As of August 2020[update], Wiegert heads the company and owns two-thirds of it. The company employs 280 people. Five bottling plants produce the cola, which is sold in a number of European countries. In 2019, its 330ml bottles outsold all brands except Coke. Outside of Germany, Fritz-kola's other major markets are the Netherlands, Poland, Belgium, and Austria.[2] Sales in 2015 were €7.4 million.[4]
