Fujiya

Japanese confectionery store chain From Wikipedia, the free encyclopedia

Fujiya Co. Ltd. (株式会社不二家, Kabushiki Gaisha Fujiya) (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.[2]

Native name
株式会社不二家
Company typePublic K.K.
FoundedJune 30, 1938; 87 years ago (1938-06-30)
Quick facts Native name, Company type ...
Fujiya Co. Ltd.
Native name
株式会社不二家
Company typePublic K.K.
TYO: 2211
FoundedJune 30, 1938; 87 years ago (1938-06-30)
FounderRin'emon Fujii
Headquarters,
Area served
Japan
Key people
  • Kensuke Yamada [jp][1] (Chairman)
  • Nobuyuki Kawamura [jp] (President)
OwnerYamazaki Baking
Bandai Namco Holdings (1.93%)
Close
Fujii Rin'emon, founder of Fujiya (1955)

Fujiya is credited with introducing the Christmas cake to Japan.[3]

In 2016, the company opened its first store outside Japan in Taipei, Taiwan.[4]

Mascot

Fujiya's mascot, Peko-chan

Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips.[2] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[5]

2007 ingredients scandal

In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.[5]

References

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