FullBeauty Brands
Plus size clothing company
From Wikipedia, the free encyclopedia
FullBeauty Brands Operations, LLC is an umbrella holding company with multiple brands focusing on women’s plus-size apparel, men’s big-and-tall clothing, intimates, sleepwear, swimwear, shoes and accessories, beauty and home furnishings. Its brands include: Woman Within, Roaman's, Catherines, Jessica London, ELOQUII, June & Vie, ellos, Swimsuits For All, BrylaneHome, KingSize, Full Beauty OUTLET, OneStopPlus, CUUP, Dia & Co, avenue and Joe Browns.[1][2]
 | |
| Formerly | OneStopPlus Group |
|---|---|
| Industry | Online retail |
| Founded | 1901 |
| Headquarters | New York City , U.S. |
Area served | Nationwide |
| Key people | Jim Fogarty, CEO |
| Products | Women’s plus-size clothing, intimates, sleepwear, swimwear, shoes & accessories; men’s big-and-tall clothing |
| Website | www.fbbrands.com |
History
FullBeauty Brands was founded in 1901 in New York City.[3] In 1924, the company launched its first fashion catalog. In 1941, the mail-order business moved to Indiana, where the company fulfills catalog and online orders from its fulfillment centers in Indianapolis and Plainfield.[4]
Over the decades, the company grew by acquiring and creating over a dozen brands, mainly but not exclusively in the plus-size category.[1] Its first acquisition was the 1982 purchase of Roaman’s, a women’s plus-size clothing company.[5] Through the 1990s and 2000s the company expanded, acquiring and launching numerous brands, including one in home furnishings.
| Brand or
Company |
Category | Launched
or Acquired |
| avenue | Plus-size affordable fashion for women, sizes 14-36 | Acquired[6] |
| BrylaneHome | Affordable home furnishings and décor | Launched[7] |
| Catherines | Contemporary plus-size women’s fashion focused on fit | Acquired[8] |
| CUUP | Plus-size lingerie and intimates, A-H cups and 30-50 band sizes | Acquired[9] |
| Dia & Co | Fashion-forward plus-size women's designs, includes hundreds of brands, sizes 10-32 | Acquired[1] |
| ellos | Women’s minimalist Swedish-inspired fashion design, sizes 10-44 | Acquired |
| ELOQUII | Plus-size casual, evening and outerwear for women, sizes 14-32 | Acquired[10] |
| Fullbeauty OUTLET | Low-priced women's plus-size and men's big-and-tall clothing | Launched |
| Jessica London | Women’s work and casual clothing, sizes 12-44 | Acquired[11] |
| Joe Browns | Fashionable plus-size clothing with British flair | Acquired |
| June & Vie | Women’s plus-size fashion clothing, sizes 10-32 | Acquired[11] |
| KingSize | Big and tall men’s clothing, sizes to 10XL | Acquired |
| OneStopPlus | Online mall with 100s of brands, plus-size clothing, shoes, and swimwear | Launched[12] |
| Roaman's | Plus-size women's fashions in sizes 12-44 | Acquired |
| Swimsuits For All | Women's plus-size swimwear, sizes 4-44 & DD+ bra cups | Launched[11] |
| Woman Within | Plus-size women's casual wear, sized 12-44 | Launched[11] |
Ownership
In February 2013, the company, then known as OneStopPlus Group, was purchased by Charlesbank Capital Partners and Webster Capital. In 2015, the company rebranded as FullBeauty Brands.[13] In October of that year, FullBeauty Brands was acquired by Apax Partners, a European buyout firm.[14][15] Since 2019, FullBeauty has been majority-owned by Goldman Sachs, Oaktree Capital Management, and Clearlake Capital Group.[1]
FullBeauty Brands’ Collaborations
- In 2024, OneStopPlus partnered with the Fashion Institute of Technology to encourage young fashion designers to pursue careers in the plus-size fashion industry.[16]
- On September 26, 2024, ELOQUII announced a collaboration with Kate Spade New York to create a plus-size, limited-edition assortment of ready-to-wear for the holiday season.[17]
- In 2023, plus-size model, Emme and Syracuse University collaborated with OneStopPlus to hold a competition for fashion design students to create "the next 'It' style for curvy women." The contest was part of Emme's Fashion Without Limits body-positivity initiative.
- On May 4, 2022, size-inclusive swimwear brand Swimsuits For All launched an on-air and online collaboration with QVC designer, Kim Gravel.[18]
Support for body positivity
FullBeauty has supported body positivity in promoting plus-size messaging.[19] In 2015 the company ran a campaign called "OwnYourCurves" which sought to alter consumers' perceptions of size and shape as they related to beauty through the positive portrayal of plus-size women.[20] Meghan Trainor partnered with the company in the campaign.[20][21] In 2023, Swimsuits for All launched its “All for You” campaign which followed a diverse group of six plus-size professional women on their journey to self-acceptance and finding the perfect swimwear fit.[22]