Fumez the Engineer

In a 2016 interview with Trapped, Fumez said that he began his career at the age of 15 in a youth club; at the time, however, he wouldn't take a career that seriously.^[4] In 2012, Fumez helped to launch Pressplay Media,^[5] a major UK rap platform,^[6] at the age of 18. Later becoming its owner, he would go into debt as a result of the company; he would sell his shares to Daniel Olkhovski, a former director of Pressplay who Fumez used to manage.^[5]

Following this, Fumez went to Link Up TV, another UK rap platform. During his time there, he would engineer for Link Up TV's Mic Check and Behind Barz freestyle series;^[5] he would also begin several series, such as Studio with Fumez - where he would ask artists questions submitted by the audience^[7] - and the Plugged In series of freestyles, with the first Plugged In freestyle being released on 29 March 2020.^[8] Sometime following this, he was asked to return to Pressplay Media by Olkhovski.^[5] By April 2021, the Plugged In series had over 100 million views and over 100 million streams;^[9] by the end of the year, his "Plugged in Freestyle" with Irish rappers A92 and Offica reached number 29 on the Irish Singles Chart and number 39 on the UK chart.^[10][11][12]

In 2021, Fumez engineered a remix of "Bad Habits" by Ed Sheeran, which featured Tion Wayne and Central Cee.^[13] The remix was credited with "boosting" the song to 8 weeks at number one.^[14] He would also begin the In the Mix series, which followed his journey in the music industry.^[15][16] In November, his headline show at the Islington O2 Academy was canceled to due a section 60 order being placed over the N1 postcode, where the O2 Academy was located.^[3]