Funskool

Funskool was established in 1987 as a joint venture by MRF Ltd. and American toy manufacturer Hasbro, Inc.^[2] The company began commercial operations the following year.^[1] Funskool manufactures all its products (including licensed products) at manufacturing facilities in Ranipet and in Goa.^[3] Funskool opened its third manufacturing at Ranipet on 20 March 2019, which is dedicated to handling exports.^[4][5]

The company's main competitors in the Indian market are Mattel and Fisher-Price.^[1] In 2014, Funskool surpassed Mattel to become the market leader in the mid to premium range of the Indian toy market.^[6] That same year, Hasbro sold its stake in Funskool to MRF as the company opened a regional division in India.^[7]

Funskool's licence to manufacture Lego products was discontinued in 2019.^[4] In June 2022, the company acquired the rights to manufacture and distribute the board game Abalone from Asmodee.^[8] In July 2022, Funskool acquired the licence to manufacture action figures based on characters from Green Gold Animations' Chhota Bheem series.^[9]

Funskool products are currently exported to Africa, ASEAN countries, Bangladesh, Bhutan, China, Europe, the Gulf Cooperation Council countries, Maldives, Mongolia, Nepal, Oceania, Pakistan, Russia, Sri Lanka, and the United States.^{[10][11][6][4]}

Funskool opened a Lego store in Chennai in 2013.^[6] Following the success of the venture, the company opened the first Funskool store in Coimbatore in March 2014.^[2][6] By September 2015, the company had opened one store each in eight cities across the country.^[12]

Most Funskool stores are operated by franchisees.^[2] As of February 2021, there are 18 Funskool stores nationwide.^{[citation needed]}