Gary M. Reynolds

A former professional musician,^[1] Reynolds founded GMR in 1979 on the concept of cross-promoting music group and brands, such as the Miller Band Network which connected the Miller Brewing Company to different rock bands.^[2]

GMR Marketing is owned by the Omnicom Group but Reynolds remains Chairman. Reynolds is also Chairman of the Radiate Group.^[3]

Reynolds began developing an offshoot company, Banshee Music, which began in the autumn of 2008.^[4][5] The agency works with sports teams, collegiate athletic programs, sporting events and sports venues in developing and marketing original, sports-related music for stadium, promotional and broadcast use. Banshee Music’s revenue model allows sports partners to share in the ownership of the music.^[4][6][7][8]

• Banshee Music website Archived 2008-11-21 at the Wayback Machine
• GMR Marketing website
• Radiate Group website