Genevieve Magazine

In 2003, Betty Irabor, a journalist and entrepreneur, founded Genevieve Magazine at the age of 45, recognizing a void within the Nigerian publishing industry.^[9] Betty's motivation to own a magazine was sparked while browsing through a lifestyle publication from Singapore. Her vision was to establish a lifestyle publication for women, particularly African women.^[10] It is the most widely read magazine in Nigeria with a readership of 7 out of 10.^[11][12] In 2005 Genevieve Magazine launched the Genevieve Foundation, the foundation holds an annual Pink Ball fundraiser dedicated to supporting breast cancer victims. As a breast cancer survivor, founder Betty Irabor is actively involved within the foundation, aiming to increase awareness and provide crucial support for the cause.^[13] In 2013, Genevieve magazine celebrated its 10th anniversary, announcing a special edition featuring10 influential icons on the cover.^[14][15]