Get ready for Brexit
From Wikipedia, the free encyclopedia
Get ready for Brexit was a campaign launched by the British government on 2 September 2019. It encouraged the public to prepare for the UK leaving the European Union (EU) on 31 October. It ran across television, social media, billboards and other platforms and was the largest government public information campaign in British history.[2]
The Times reported on 30 August 2019 that a taxpayer-funded advertising campaign was under development which would cost up to £100 million.[3]
The campaign was developed by Engine Group who were appointed following Boris Johnson's election in the 2019 Conservative Party leadership contest.[4] Manning Gottlieb OMD were hired to handle the campaign's media buying.[1]
