Gino Bona
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Gino Bona (born April 14, 1973) is an American marketing professional. In January 2007, he won the National Football League's "Pitch Us Your Idea For the Best Super Bowl Commercial Ever" contest. His concept was turned into a commercial that aired on February 4, 2007 during the Super Bowl XLI telecast on CBS.
Bona was born and raised in Buffalo, New York. In 1995, he graduated from Ithaca College with a degree in Television/Radio.[1]
From 1995 to 2001, Bona held various copywriting jobs for advertising agencies and businesses throughout Washington DC. Bona moved to Massachusetts in late 2001 and started writing a weekly sports column on his Web site, "Wink & The Gun."[2] In December 2002, Bona joined ESPN.com's Page 2 as a freelance columnist. In addition to writing columns for ESPN.com, Bona teamed up with Eric Kielb to write and record song parodies for Page 2 under the alias "Bristol Bob & The Page 2 Crue."[3] After contributing dozens of columns and songs, Bona parted ways with ESPN.com in early 2006.
After leaving ESPN.com, Bona joined an advertising agency in Portland, Maine as director of business development. Bona briefly attended Syracuse University's Whitman School of Management in January 2007 to attain his MBA, but dropped out during his second day of studies upon being notified that he won the Super Bowl commercial contest.[4]