Giovanni Bertone

Bertone was the sixth of the seven sons from a farming family. He had worked as a carriage wheelmaker, and was employed at Diatto (1907) when he established his own carriage building and repair shop in Corso Peschiera in Turin (1912).

Being a friend of Vincenzo Lancia, he got contracts from Fiat and thus entered the automobile design market, his first self made car body being based on a (Società Piemontese Automobili) S.P.A. 9000 in 1921.^[2] Another early success at this time was the Fiat 501 competition car.^[2] Subsequently, Bertone also designed many Lancia cars.^[2] His son Nuccio Bertone (1914–1997) took over the company in 1950.^[1]