Gisada Switzerland was founded by Arben Ademi, in Winterthur, Switzerland, in 2013.[4][5] In 2017, Gisada launched in Marionnaud, Switzerland, making its products available in 84 stores. By 2018, the brand had expanded in Switzerland with Uomo & Donna in 70 stores and increased its presence in Germany to 370 stores by September.[6][7]
In October 2019, Gisada entered 200 stores in France through Marionnaud and continued its expansion in November by reaching 104 stores in the Netherlands with Douglas.[8][9] In October 2020, Gisada launched in Marionnaud Austria, adding 88 stores, and introduced the Ambassador Perfume. Additionally, Gisada entered the United Arab Emirates market with Karji Stores, launching in 21 stores.[10][11][3]
In 2021, Gisada launched a new men's perfume, Ambassador Intense, created by Andreas Wilhelm.[12][2] In 2022, Gisada launched another men's perfume, Ambassador Intense, and entered the travel retail sector with Dufry.[13]
In 2023, Gisada introduced the Titanium perfume and restyled its luxury line.[3] Also, the brand expanded its travel retail presence with Lagardère.
Among Gisada's brand ambassadors are Michele Morrone, an Italian actor and model,[14] Anthony Joshua, a British professional boxer,[15] and Jeremy Meeks, an American model.[16][17][18]