Global Brands Group
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 | |
Native name | 利標品牌有限公司 |
|---|---|
| Company type | Public company |
| SEHK: 787 | |
| Industry | Consumer |
| Founded | December 2013 |
| Founder | William Fung |
| Headquarters | |
Area served | Global |
Key people | Chairman: William Fung; CEO: Richard Nixon Darling |
| Products | Apparel, Footwear, Accessories and Brand Management. |
Number of employees | Approximately 2,000 |
| Parent | The Fung Group |
| Website | www |
Global Brands Group Holding Limited (Chinese: 利標品牌有限公司) is a bankrupt holding company that has its own brand of apparel and footwear, as well as being a brand management company. It designs, develops, markets and sells products under a diverse array of owned and licensed brands in a wide range of product categories.[1] In June 2021, despite a series of asset sales, the company's liabilities still exceeded its asset value.[2] Trading in the shares of the financially stressed entity was halted by the Hong Kong Stock Exchange due to its inability to file annual results.[3] In 2022 Creative Artists Agency took full ownership of the joint venture,[4] CAA-GBG Global Brand Management Group (CAA-GBG), a partnership that was launched in 2016.[5] CAA-GBG is a Brand Management Company. A Brand Management Company is a business that uses techniques to increase the perceived value of a product line or brand over time. The company manages brands including celebrity brands such as David Beckham and Drew Barrymore.
The company works with brands under its four business verticals: Men's and Women's Fashion, Footwear and Accessories, Kids and Brand Management. The products are sold across multiple geographies and through various distribution channels, including department stores, hypermarkets/clubs, off-price retailers, independent chains, and specialty retailers. While Global Brand's business is primarily wholesale, the Group also makes strategic investments in direct-to-consumer retail.
The company designs, develops, markets and sells products under a diverse array of owned and licensed brands, such as Spyder.[6]