Gordon Graham (writer)
From Wikipedia, the free encyclopedia
Gordon Graham | |
|---|---|
| Alma mater | York University |
| Occupation | content journalist |
| Years active | since 1984 |
| Known for | white papers |
| Notable work | White Papers For Dummies |
| Website | www |
Gordon Graham is a B2B content marketing writer known as the world's leading expert in white papers.[1] Graham was named 2019 Copywriter of the Year by AWAI, the leading training provider for professional copywriters.[2]
Graham has worked as a journalist, technical writer, and B2B content writer and trainer.
In his teens, Graham began writing for his CEGEP and university student newspapers. He went on to write 1,000 articles for magazines such as Canadian Business on technology for everyone from accountants to woodworkers. He wrote a column on using technology in publishing for the Quill & Quire magazine. Concurrently, he worked in the software business as a technical writer, preparing documentation on mainframes, minicomputers, and PC hardware and software. With this varied background, about the year 2000 he started specializing in B2B white papers. He has since worked on 325 full-length white papers.
Key insights
Graham defines a white paper as "a persuasive essay using facts and logic to promote a better solution to a nagging business problem."
He sees the purpose of B2B white papers being to "help a business person understand an issue, solve a problem, or make a decision."[3]
And he has articulated the three main types of commercial white papers as the backgrounder, numbered list, and problem/solution[4].
