Grabble
From Wikipedia, the free encyclopedia
Grabble was a fashion and lifestyle mobile commerce platform that currently operates on the iOS platform in the UK. Grabble shut down in 2018.[1]
| Grabble | |
|---|---|
| Initial release | July 1, 2013 |
| Operating system | iOS |
| Website | grabble |
History
Grabble was originally launched in 2013, by founders Daniel Murray and Joel Freeman, with the idea of curating high street fashion, whereby users could save pieces by “grabbing” them from both the Grabble website and external retail sites using the “Grab” button.[2]
Relaunched in August 2014 as an app for Android and iOS, the app was described as “ASOS meets Pinterest, with sales alerts” and “Tinder for fashion”, due to the swiping system used to like or dislike a product, and a small editorial team was set up to “curate items separately to give the app a more exclusive feel.”[3][4]
Features
Everything featured on Grabble can be saved to a wish-list and purchased by the user on the app itself. Products can be found through searching brands or categories, however, Grabble encourages the discovery element through curated editorial content.
Editorial content consists of stories covering upcoming designers; trend spotting across fashion, interiors, home ware, beauty tutorials; and lifestyle, such as fitness, food, and travel.
Grabble offers sale alerts, a daily curated New In section and daily themed collections, where users can swipe left or right on products.
Users are able to track their orders and share products or wishlists via email or social media. In 2016, Grabble introduced a rewards scheme for both new and existing users.