Greece in the Eurovision Song Contest 2007

Prior to the 2007 contest, Greece had participated in the Eurovision Song Contest 27 times since its first entry in 1974.^[1][2] To this point, the nation won the contest once, in 2005 with the song "My Number One" performed by Helena Paparizou, and placed third twice: in 2001 with the song "Die for You" performed by the duo Antique and in 2004 with "Shake It" performed by Sakis Rouvas.^[2] Following the introduction of semi-finals for the 2004 contest, Greece qualified for the final each year.^[3] Its least successful result was in 1998, when the nation placed 20th with the song "Mia krifi evaisthisia" by Thalassa, receiving only 12 points in total, all from Cyprus.^[2][4]

As part of its duties as participating broadcaster, the Hellenic Broadcasting Corporation (ERT) organises the selection of its entry in the Eurovision Song Contest and broadcasts the event in the country.^[5][6] For the three contests preceding 2007 (2004, 2005, and 2006), ERT had selected high-profile artists internally and set up national finals to choose the song.^[7]

Eurovision 2007 was the Greek national final developed by ERT to select its entry for the Eurovision Song Contest 2007.^[8] The competition took place on 28 February 2007 at the Athinon Arena Music Hall in Athens, hosted by Fotis Sergoulopoulos [el] and Maria Bakodimou and televised on ERT, ERT SAT as well as online via the ERT website ert.gr.^[9] According to the rules of the event, the songs were to be performed in English and the winner selected by a 50/50 combination of public televoting/SMS and a jury assembled by ERT.^[8][10] The jury consisted of Mimis Plessas, Dimitris Kontopoulos, Giorgos Andrikaki, Petros Kostopoulos, Eleonora Meleti, Johnny Kalimeris, Konstantis Spyropoulos, Rea Toutounzi, Barry Viniker and Antonis Karatzikos.^[11] ERT set aside a budget of €700,000 to pay for the participation, including the national final, a promotional tour and travel related to the contest.^[8][10]

Sarbel, Tamta and Christos Dantis took part in the national final to be the Greek representative for the Eurovision Song Contest 2007.

Sarbel, Tamta, and Christos Dantis were the three acts announced by ERT on 16 February 2007 as the participants in the national final. The announcement was made during a press conference held at the Central Athens Hotel. C:Real and Michalis Hatzigiannis were also mentioned as entrants who were considered, however, they were unable to meet the participation deadline, bringing the total number of participants to three.^[8][10]

The competing songs were revealed on 7 February 2007 during a press conference held at the Athens Plaza Hotel that was broadcast on ERT SAT and Star News.^[12] ERT assigned composers to each entrant, who was then able to select a song of their choosing in conjunction with the broadcaster. Entrants were given the freedom to perform their selected song in a way of their choosing.^[10] Sarbel chose "Yassou Maria", with lyrics by Markus Sepehrmanesh and composed by Greek-Swedish composer team Alex Papaconstantinou and Marcus Englof, who had previously written music for 2005 winner Helena Paparizou. Sarbel described the song as "a whole new style within itself" because of its blend of pop, Latin, and Greek sounds.^[13] Tamta selected the ballad "With Love", composed by Eurovision veteran Nikos Terzis with lyrics by Posidonas Giannopoulos.^[12] The song included ethnic Balkan sounds in addition to the main melody and a part of the song was in Greek.^[13] Lastly, Dantis chose "No Madonna", a song composed by himself with lyrics by Natalia Germanou.^[14] Together in 2005, they also composed the winning Eurovision song for Greece "My Number One", performed by Paparizou. The song was rock-dance with an ethnic Greek twist.^[12][13]

The three entries competed at the final on 28 February 2007 and "Yassou Maria" performed by Sarbel was selected as the Greek representative for the Eurovision Song Contest 2007, garnering nearly 40% of the cumulative vote.^[15] In addition to the performances of the competing entries, the interval acts featured guest performances by Dmitry Koldun (who would represent Belarus in 2007), Elitsa Todorova and Stoyan Yankulov (who would represent Bulgaria in 2007), Evridiki and Dimitris Korgialas (who would represent Cyprus in 2007), DJ Bobo (who would represent Switzerland in 2007), Michalis Hatzigiannis (who represented Cyprus in 1998), and singers Natasa Theodoridou and Despina Olympiou. Former Greek Eurovision representative Paparizou was also present at the show, and the hosts Sergoulopoulos and Bakodimou provided comedy skits and an award show to past Eurovision entries.^[16]

To promote the entry, a music video of "Yassou Maria" was filmed in the Gazi neighbourhood of Athens, specifically on Ermou Street and at the Technopolis museum. Directed by Giorgos Gavalos, it premiered on 12 March 2007 in Helsinki.^[18] ERT also created a four-part television special for their channel NET, which premiered on 19 April and aired up until the final in May. The show saw Fotis Sergoulopoulos and Maria Bakodimou travel to places of significance in Sarbel's upbringing, meeting with his friends and family to learn more about his life.^[19][20]

Further promotion was accomplished through an international tour, with Sarbel's first stop being in Russia from 20 through 22 March 2007. There, he performed at the opening of the Greek pavilion of the MITT International Tourism Exhibition in Moscow and was received by the Greek embassy for a celebration of Greek Independence Day. Other activities included television interviews on Channel One (C1R), Muz-TV, Nastroyeniye on TV Centre and MTV, and interviews for GDE magazine and newspapers KP and Moskovskij Komsomolets (MK).^[21] Following Russia, the next stop on the tour was Sofia, Bulgaria from 26 through 28 March. Sarbel was a guest on Bulgarian National Television's (BNT) weekly entertainment show Vsichki pred ekrana and was interviewed by Bulgarian National Radio. The next day, he was a guest on BNT's morning show and shot a scene for bTV's Slavi Show. Other activities included interviews on music channels MAD TV Bulgaria and Balkanika TV, and for the Nov Folk, Koj, Eva, Express and Joy magazines.^[22][23] The third stop was in Istanbul through 1 April, Turkey where Sarbel was interviewed by television stations ATV, Doğan News Agency and Number 1 TV, radio station Metro FM and newspaper Sabah.^[24][25] His appearance on the show Makina saw him perform "Yassou Maria" in addition to a few Turkish-language songs, including a duet with Turkish singer Ebru Gündeş.^[25] A visit to Cyprus from 14 April came next, where Sarbel was interviewed on the RIK morning show 7 to 10 and performed his entry on the game show Pame Evropi. He later was a guest on television stations ANT1 Cyprus and Music Box and was photographed for an article in Cappuccino magazine.^[26][27] Stockholm, Sweden followed Cyprus where Sarbel gave interviews to several media outlets including Expressen, Aftonbladet, Punkt, Stockholm Finest, Plaza Kvinna, Blupp, Gylleneskor.se and Sveriges Television. The stop culminated with a nightclub performance where he sang "Yassou Maria" amongst several songs from his repertoire.^[28] The final stop on the promotional tour for the Greek entry was Bucharest, Romania. Sarbel performed on TVR2's Dis de seara and on the network's morning show Tonomatul where viewers were able to call or send SMS messages for the singer to respond to. Other activities included interviews on TVR's Bagag...Pentru Europa, Romantica's Teo, television stations Antena and Kiss TV, magazine Cool Girl and the radio programme Psihologul muzical,^[29] while additional performances of "Yassou Maria" were seen on the shows Surprize, surprize [ro], De 3 X Femeie and Danutz SRL.^[30]