Greg Popovich
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Greg Popovich | |
|---|---|
| Education | Master of Business Administration |
| Alma mater | Pepperdine University |
| Occupation | Business executive |
| Website | CastleRockWinery.com |
Greg Popovich is an American business executive in the wine industry.[1] He is the founder and owner of Castle Rock Winery.[2]
Popovich began his career in the wine business working at Lost Hills (Acampo/Lodi). He also worked for La Crema (Sonoma), which had purchased Lost Hills.
Popovich moved on to the staff of Winterbrook (Sierra Nevada Foothills) where he worked as a marketing executive[3][4] before forming Castle Rock Winery in 1994.[5] He founded Castle Rock under a business model that would allow him to run the business from the South Bay of Los Angeles.[6][7][8]
As of 2019, the winery produced over 360,000 annual cases and was one of the 50 largest wine companies out of more than 10,000 wineries in the United States.[9][10]