Greg Yezersky

Greg studied Mechanical Engineering and Fluid Power Systems in the Gomel Polytechnic Institute between 1976 and 1985. In 1983, he joined the Engineering Creativity Club in Gomel where he was introduced to the Theory of Inventive Problem Solving (TRIZ). After studying available TRIZ books, he wrote to Genrich Altshuller, the creator of TRIZ, who provided encouragement for an in-depth study of TRIZ. In 1985, he created TRIZ, a regional school in the city of Gomel, which he led until he left the Soviet Union for USA in 1989. In 1988, Greg was certified by Genrich Altshuller himself and they stayed in touch after Greg's departure to USA. Greg’s major TRIZ publication (co-written with Greg Frenklah)^[1] was released in 1990.

Greg arrived to Los Angeles, USA, on March 6, 1990. There, he started his consulting career while working on his theory of innovation. In 1991, he did a project for NASA on the on-board life support system. In 1992, he cofounded a TRIZ consulting company called Ideation International in the city of Santa Monica (California) where he managed projects that provided analytical TRIZ services to customers. Services included the analysis and solving complex technical problems, cost reduction, and technology forecasting. In 1995, he left Ideation to continue work on his own innovation theory and business methodologies which he used in his freelance consulting career. After one of his projects for DaimlerChrysler, he received an invitation to join the company where he created and led company’s Innovation Program at the R&D group. The program purpose was identification of future customers’ needs, development of conceptual solutions meeting these needs, and incorporation of these solutions into prototype/mock-up vehicles.