Gregory Malenko
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Gregory Malenko | |
|---|---|
 Malenko in 2020 | |
| Born | June 17, 1986 Kyiv |
| Alma mater | Kyiv Polytechnic Institute |
| Occupations | Internet Entrepreneur, online reputation management expert, SERM specialist, Managing partner at SERM agency, founder of MediaMonitoringBot |
| Known for | Kyiv City Council deputy |
| Office | Deputy of the Kyiv City Council |
| Political party | Holos |
| Spouse | Olena Malenko |
| Children | 2 daughters |
| Awards |
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Gregory Malenko (born June 17, 1986) is a Ukrainian politician, public activist, internet entrepreneur, online reputation management expert, SERM specialist, and founder of MediaMonitoringBot. He has been a Kyiv City Council deputy representing the Holos party since 2020. He initiated the creation of the "Sribnyi Kil" park, covering an area of 7.54 hectares, around the lake of the same name in Kyiv, with construction starting in 2023.
Gregory Malenko was born in Kiev (now Kyiv) in 1986. As a high school student, he attended Kyiv School No. 316 before transferring to Physics and Mathematics Lyceum No. 208.[1] In 2003, he won a scientific competition under the auspices of the Small Academy of Sciences.[2]
After finishing Physics and Mathematics Lyceum, Malenko enrolled in the Kyiv Polytechnic Institute, majoring in Software for Automated Systems, graduating in 2009.[3]
Career
In 2007, before completing university, Malenko worked as a project manager in the Kyiv office of Innovative Marketing Ukraine (IMU), focusing on software development and distribution in the North American market.[4][5]
From 2009, he served as the director of development, and from 2011, as the marketing and development director of the media holding OBOZ.ua, where he focused on the growth of the Obozrevatel portal.[6] Under his leadership in 2010, the portal underwent rebranding and redesign.[7][8] Malenko focused on unifying the media holding’s resources under the single Obozrevatel brand.[9][10]
SERM
MediaMonitoringBot
In 2019, Malenko launched MediaMonitoringBot, a Telegram bot that provides real-time monitoring of Ukrainian media.[15] Developed by the SERM team, it operates as an independent business unit.[16][17] In December 2019, Malenko received a certificate of appreciation from the Ukrainian Armed Forces, signed by Valerii Zaluzhnyi, for his contributions to combating Russian propaganda and promoting Ukrainian independence.[18] MediaMonitoringBot, is a leader among similar services, offering free monitoring in Ukraine.
In March 2022, Opendatabot included MediaMonitoringBot in the list of Ukrainian and foreign companies whose software could become an analog of software of Russian origin.[19] The same month, the bot was included in the list “Made in Ukraine: 100+ Best MarTech & AdTech Startups in the Country."[20]
Educational and social activities
Since 2016, Malenko has collaborated with the Kyiv-Mohyla Business School as an invited expert,[21] delivering lectures on topics such as "SERM & SMRM — Reputation Management in Search Engines and Social Media."[22] He has also written for publications like AIN,[23] Ukrainska Pravda[24], MMR, and others.[25]
In 2017, he founded the Darnychany foundation to support elderly individuals, people with disabilities, and orphans.[26] In May 2022, the foundation launched the "Ukraine — A Great Family" project to aid large families affected by the Russo-Ukrainian War.[27][28]
In 2021, Malenko established the NGO "Sribnyi Kil Park" and initiated the creation of a 7.54-hectare park around Sribnyi Kil Lake in Kyiv's Darnytskyi District. Construction began in 2023 and is planned in six stages.[29][30][31][32]
Following the Russian invasion of Ukraine on February 24, 2022, Malenko volunteered to support territorial defense battalions in Kyiv.[33] In June 2022, he advocated revoking Minsk’s status as Kyiv’s sister city.[34] In September 2022, he called on the international IT community to implement mandatory screening for Russian IT specialists.[35]