He was born in London on 6 August 1535, the eldest son of Sir John Price, of Brecon and Thomas Cromwell's niece, Joan (b. c. 1515/6), daughter of John Williamson, of Southwark.[1][2]
Price was a justice of the peace (JP) for Herefordshire in 1564, quarter sessions by 1573/74 to 1600, and for Brecknockshire from 1591 to 1600.[1]
He served as Sheriff of Herefordshire from 1566–67, 1575–76, 1595–96 and Sheriff of Brecknockshire from February to December 1587, and from 1594–95. He was Mayor of Hereford from 1573–74, 1576–77, 1597–98, and deputy lieutenant for Brecknockshire in 1587.[1]
He married firstly, by 1559, Mary, daughter of Humphrey Coningsby (d. 1558) of Hampton Court, Herefordshire, by whom he had a son:[1]
He married secondly, by 1598, Grissel (d. 1648), daughter of Walter Roberts of Glassenbury, Kent, widow of Gervase Gebons, by whom he had a daughter:[1][4]
- Mary Price, married John Price (c. 1603–1669), son of Thomas Price (d, 1654) of Brecon and Anne, daughter of William Rudhale (Rudhall) of Rudhall.[5][6]
He died on 19 March 1600.[1] In his will, dated 13 March, he asked to be buried in Hereford Cathedral. He was survived by his wife, his daughter, Mary, and 2 illegitimate sons. His widow subsequently married, in June 1600, as his 4th wife, Sir John Poyntz of Iron Acton, Gloucestershire.[1][4] She died in 1648.[4]