Guga Foods

Gustavo Tosta was born on July 27, 1980, in Uberaba, Minas Gerais, Brazil. When he was still young, he immigrated to the United States with his family, settling in Redland, Florida.^[1]

Before becoming a YouTuber, Guga owned a web design agency, in which he treated his workers to Brazilian steakhouse restaurants multiple times a week. To save money, he began to cook the steak himself; once he had one of his friends record him using the sous vide technique and post the video online. The video gained views and led Guga to realize that there is interest in him cooking, leading him to begin posting more.^[2][3][4]

Guga Foods, originally called Easy Foods, was Guga's original channel, which he scarcely uploaded on. He eventually pivoted to Sous Vide Everything, noticing the larger audience there. After reaching 100,000 subscribers on Sous Vide, Guga's nephew, Angel, wanted to join the channel. He decided that Angel could join the channel if they both made videos on Guga Foods, which they would change to focus on food experiments. Guga Foods eventually surpassed Sous Vide in popularity as it was more accessible to a general audience. His third channel, Guga, served as a combination of a YouTube Shorts channel and a side channel more casual videos.^[2][3]

In 2021, Guga signed with Night.^[5] This followed a viral video in which Guga covered an A5 Wagyu steak in Nutella, sparking a reaction from Gordon Ramsay.^[6][7] He released a recipe book, Guga: Breaking the Barbecue Rules, in April 2023.^[1]

Guga is private with his personal life, but has mentioned that he has a wife and three children.^[2]

Guga originally wanted to become a taekwondo master and instructor,^[8] even owning a martial arts studio at one point. He had to end his career due to an unspecified serious injury.^[2]