(1925) Don Pedro Venturo Zapata acquired "The Hacienda Higuereta" from his father who died that same year. He led the Hacienda to serious levels of productivity of pisco, Brandy, Cognac, Champagne, red and white wine (Albilla Superior, Oporto, Moscato Dulce), Vermouth and other products such as balsamic vinegar, Grape Juice and Martini.
He also raised livestock finance, with over 300 holstein cows, 2 bulls named Ambrosio and Churchill, chickens, turkeys and pigs, They produced eggs, milk and meat for the community. Don Pedro Venturo was also one of the largest breeders of the Peruvian Paso Horse.
He was an honorary member of various labor organizations and he improved living conditions and planned social assistance, according to modern trends in his "Hacienda Higuereta", building houses for workers and employees; endowing the negotiation of sports fields, venue for film shows.
The Hacienda was in some ways a small town with homes for the employees and their families, a school, a movie theater with mezzanine for trusted employees, a park, a wood shed, a machine shop a pool, soccer fields, a chapel, a bodega, public restrooms and of course the buildings where the wine and pisco were crushed, distilled and aged.
Don Venturo worked with organizations to provide the population with the abundant food and elements of sports and healthy recreation.
He was a member of the Wine Committee of the National Agrarian Society and organizer of the Advisory Mission, in 1930, to study the law of alcoholic beverages and promotion of national viticulture.
He organized the first Harvest Festival in Peru called "La Vendimia", chairing the Organizing Committee in 1937 in Santiago de Surco. La Vendimia Wine Festival continues today.
(1956) The Hacienda Higuereta was located near an airfield, and in 1956, the unavoidable happened—a plane crashed on the grounds of the Hacienda during a practice run.