Hanako (magazine)
Japanese magazine
From Wikipedia, the free encyclopedia
Hanako is a Japanese biweekly magazine for young women. Hanako was first published in 1988.[1][2] The magazine was established by Magazine House[3][4] which also publishes it. The headquarters is in Tokyo.[2] It features shops, fashion, restaurants and theaters in Tokyo and abroad. The name of the magazine is from Hanako (花子, 華子), is a common Japanese female given name.[5] The male equivalent from the same publisher is Popeye.[6]
| |
 Cover of Hanako No. 963, January 2010 | |
| Categories | Women's magazine |
|---|---|
| Frequency | Every second week |
| First issue | 2 June 1988 |
| Company | Magazine House |
| Country | Japan |
| Based in | Tokyo |
| Language | Japanese |
| Website | |
Readership
The target audience is women in their 20s, who are often working as "office ladies" and are unmarried, living with their parents and with a large disposable income and savings.[7][8][6][5] Its readers and their likes are referred to as Hanako-zoku (literally "Hanako tribe"), the original readership were called the Hanako generation and their perceived irresponsibility is called Hanako syndrome.[7][8]
Influence
Editions
Hanako is published exclusively in the Tokyo metropolitan area.[5] Hanako West covers the Kansai region with Osaka, Kobe and Kyoto.