Hang Ten (brand)
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American Brand Holdings, LLC (copyright and licensing owner)
| Product type | Surf lifestyle clothing |
|---|---|
| Owner | Li & Fung (2012-present) (retail stores) American Brand Holdings, LLC (copyright and licensing owner) |
| Country | United States |
| Introduced | 1960 |
| Markets | International |
| Website | hangten |
Hang Ten is a Hong Kong-based lifestyle and apparel company that had its origins in surf wear but now makes mass-market casual clothing and other items, selling the bulk of its products in the East Asian market, including Hong Kong, Taiwan and South Korea.[1] Hang Ten's name comes from the surfing maneuver of 'hanging ten', that is, to hang all ten toes over the edge of the surfboard. Its original logo was a sewed-on pair of little feet. Today, the company licenses its logo and designs for apparel, paddle-boards, skateboards, surfboards, sun care, and other lifestyle products.[2]
Hang Ten was founded in 1960 in Seal Beach, California, by Doris Moore and Duke Boyd,[3] as a maker of surfing apparel. It branched into other sports apparel, and helped develop the action-sports apparel industry. Boyd sold Hang Ten in 1970.[4] The brand was bought by Hong Kong–based conglomerate Li & Fung in 2012.[5]
