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Hatemoğlu
From Wikipedia, the free encyclopedia
Hatemoğlu (Founded in 1924) is the oldest Turkish ready-to-wear clothing brand. Hatemoğlu operates both domestically and internationally, with stores in Turkey, the United States, Azerbaijan, Macedonia and Kosovo.[1][2][3]
History
Hatemoğlu was established by Mustafa Bey in 1924 as a small retail store in Kayseri, initially selling men's and women's coats. During the 1950s, the company expanded its product range and shifted its focus to ready-to-wear fashion. It became the first Anatolian clothing brand to advertise on Radio Ankara.[4]
In 1962, the company opened its first store in Istanbul. Under the leadership of Ertuğrul SAYKI (1940-2022), the company expanded Overseas with its first international export to Switzerland in 1979. Hatemoğlu gained further industry recognition in 1987 with fashion shows on TVs Uludağ.[5]
Recently, led by the third generation of its founding family, Hatemoğlu has expanded its brand portfolio with the introduction of several sub-brands and partner companies. @html, launched in 2003, offers a contemporary selection aimed at young, fashion-forward consumers. Hatem SAYKI, introduced in 2005, focuses on premium menswear, highlighting craftsmanship and refined designs. In 2010, the company debuted h-teen, a brand designed for younger customers, focusing trend-driven styles.[5]
Products and Collections
Hatemoğlu specializes in menswear, offering a range of clothing and accessories, including suits, jackets, coats, shirts, sweatshirts, casual wear, men's shoes, and accessories. The company sources fabrics from various countries. In recent years, it has adopted sustainable practices, incorporating recycled fabrics into its collections.[2][6][7]
Sub-brands
@html
Founded in 2003, @html is designed for young men seeking a casual and contemporary style. It includes jackets, trousers, shirts, coats, knitwear, jeans, and accessories.[8]
International Presence
Hatemoğlu and partner companies has expanded beyond Türkiye, operating 79 stores nationwide and 8 stores in the United States, with locations in New York, New Jersey, Chicago, and the DC Area. The brand also has retail points in Azerbaijan and Kosovo, further strengthening its international presence. Additionally, its subsidiary, SAYKI, is expanding in the U.S. market, catering to a growing customer base. Hatemoğlu continues to explore further expansion opportunities in Europe, Asia, and North America, reinforcing its position as a global menswear brand.[1][9]