Hayden5

Early years

Todd Wiseman Jr and Milos S. Silber met as film students at New York University in 2005. They were neighbors on the fifth floor of the Hayden Hall dormitory, which later inspired the name of their company. As students, the pair began collaborating on small film projects in New York City. Silber was born in Brazil and moved to Westchester, New York during grade school. Wiseman Jr grew up in Tampa, Florida.^[3]

Hayden5 was founded in 2009.

Early productions of Hayden5 included music videos for artists like Juelz Santana, Benny Benassi, and Mariah Carey, as well as branded content for The Economist and Bowlero Corporation (at the time, just a single bowling alley called Bowlmor Lanes).^[4]

Software development

In 2014, Hayden5 developed proprietary software to manage the scale and volume of local productions they were managing across the United States and globally. The tool evolved into the current software suite, ProducerAI.^[5]

In 2020, Hayden5 released Crew+, an always-on streaming production service.^[6] In 2021, Hayden5 released Cloud Cuts, a full-service fully distributed post-production department. In 2022, they released Lightning Delivery, a service for expedited file transfers.^[7]

Clients

Quick facts External videos ...

External videos
"HelloFlo's Hilarious 'Camp Gyno' Commercial Goes Viral" (July 2013)
"Jon Batiste Social Music Residency at the NoMad Hotel Recap" (August 2015)

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Hayden5 brand clients have included LinkedIn, Apple Inc., The New York Times, and Facebook. Notable film projects include We Live This,^[8] Revolving Doors,^[9] and Long Shot, which was nominated for an Emmy award.^[10][11]

In July 2013, Hayden5 debuted a new commercial for HelloFlo's Camp Gyno campaign. The commercial eventually received a Webby Award.^{[12][13][14][15]}

Hayden5 produced a public service announcement for the Innocence Project that debuted in 2021.^[16] The PSA won a Webby Award.^[17][18]