HelpMe Feed Foundation
Australian non-profitable organization that supports breastfeeding
From Wikipedia, the free encyclopedia
The HelpMe Feed Foundation is an Australian non-profitable organization that supports breastfeeding. The foundation created the HelpMe Feed app, which aims to facilitate and expand on the support offered by health professionals to parents.[1][2]
 | |
| Founded | 2018 |
|---|---|
| Founder | Madeline Sands |
| Type | Nonprofit 501(c)(3) |
| Headquarters | Sydney, Australia |
Region | Australia, New Zealand, United States, Canada and United Kingdom |
| Services | Maternal and infant health |
| Website | helpmefeed |
History
With a team of volunteers, the members of Small World Social shared the goal of managing the creation and distribution of the HelpMe Feed app globally.[3] The group came together in 2014 when Maddy Sands of Small World Social saw an opportunity to use new technology to support women learning to breastfeed.[4] Originally, the project began as the Google Glass breastfeeding app trial.[5] This trial was supported by the Australian Breastfeeding Association.[6][7]
Karina Ayers, RN IBCLC joined the HelpMe Feed Foundation in 2015. From there, the foundation turned its focus towards building the HelpMe Feed app: a subscription-based tool that scales the support offered by health professionals to breastfeeding mothers.[8][9] It includes a library of breastfeeding support videos and resources.[4]
Aims
The HelpMe Feed Foundation aims:
- To reach health professionals and help them support more breastfeeding mothers.
- For parents to become more knowledgeable, skilled, and confident about breastfeeding.
- To decrease social stigma and raise public awareness around breastfeeding.