HerRoom
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 | |
| Company type | Private |
|---|---|
| Industry | Apparel |
| Founded | March 2000 |
| Founder | Tomima Edmark |
| Headquarters | |
Area served | Worldwide |
| Products | Underwear, lingerie, swimwear, loungewear, Panties, hosiery, sportswear |
| Owner | Andra Group, Inc. |
| Website | www |
HerRoom is an online lingerie and men's underwear retailer based in Dallas, Texas. It was founded and is owned by Tomima Edmark, inventor of the TopsyTail.[1] Edmark runs both HerRoom and brother site HisRoom, through her company, the Andra Group LLP.
In 1998, Edmark began an e-commerce retail start-up The Andra Group, Inc.[2] The initial e-commerce launch was on March 3, 2000. The men's site, HisRoom.com was launched two years later.[3] After listening to her friends' complaints that they hated having to try on undergarments in department store fitting rooms, she wanted to let women buy bras that fit online.[4] The HerRoom website also links to men's underwear and apparel under the HisRoom.com site.[5][6][7]
In 2006, Edmark filed for LP status for The Andra Group.[8]
In 2011, Edmark was awarded business method patent #8,078,498 for using back and side views as well as the front.[9]
Products
HerRoom.com currently carries 254 total brands, the men's site HisRoom.com includes 87 brands. HerRoom.com's products include: panties, swimwear, sleepwear, shapewear, hosiery, sportswear, apparel (including dresses, tops, pants, jackets and outerwear), athleisure, maternity wear, lingerie accessories used for cleavage enhancement and UGG lounge slippers.